Vision:

Downtown Riverside is the regional destination for businesses and service industries. With employment opportunities and attractive locations for growth, downtown Riverside is recognized for the quality of its cultural life, concentration of arts, educational programs, and urban living opportunities.

Mission:

Riverside Downtown Partnership will promote, represent, and manage an environment to support downtown Riverside as a regional destination for economic, arts, cultural and residential uses.

The Partnership works to achieve its Mission through three main functions:

1. Acting as an advocate for Downtown.
2. Managing the Downtown Business Improvement District and providing the following benefits to its constituents:
   • Parking Improvements
   • Downtown Beautification
   • Promotion of Public Events
   • Furnishing of Music in public places
   • General Promotion of business activities
   • Downtown Security
3. Managing the Main Street Pedestrian Mall and performing other contracted maintenance services in the Downtown.